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In 1966, architect Robert Venturi published Complexity and Contradiction in Architecture, a manifesto that became one of the twentieth century’s most important statements about architecture. Drawing on both vernacular and high-style sources, Venturi introduced new lessons from the buildings of architects who were well known, like Michelangelo and Alvar Aalto, and those whose work had then been forgotten, like Frank Furness and Edwin Lutyens. Arguing against the diagrammatic forms that dominated the field at that time, Venturi made a case instead for “the difficult whole.”
           
Fifty years later, this book offers a fresh analysis and thorough re-evaluation of Venturi’s landmark work and its legacy. Through a radical rereading of material from the archives of Venturi, Scott Brown, and Associates, the editors propose a credible alternative to contemporary architectural discourse, one that takes account of Venturi’s arguments and offers a way forward. Featuring essays, as well as close analyses of twenty-eight projects by Venturi, Rauch, and Scott Brown, The Difficult Whole is sure to spark discussion—and inspiration—throughout the worlds of architecture and design.

• Sales Rank: #444588 in Books
• Published on: 2016-09-15
• Original language: English
• Number of items: 1
• Dimensions: 12.00" h x .80" w x 8.50" l, .0 pounds
• Binding: Hardcover
• 208 pages

About the Author
Architecture Without Content is a research group within the Laboratory for Architecture as Form at the School of Architecture, Civil and Environmental Engineering at the École polytechnique fédérale [two accents!] de Lausanne.

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Audible Audiobook

Listening Length: 12 hours and 6 minutes

Program Type: Audiobook

Version: Unabridged

Publisher: Harlequin Audio

Audible.com Release Date: October 27, 2015

Language: English, English

ASIN: B014I5BU9C

Amazon Best Sellers Rank:

It's no secret now that I absolutely LOVE Julie Kagawa and will read anything that this woman writes. Add that to the fact that I have been waiting for what feels like forever for this book and I think it's safe to say that I was super excited to finally have it in my hands.The Iron Fey: Call of the Forgotten series focuses on the relationship between Ethan Chase and his nephew, Prince Keirran and centers around a prophecy that was revealed at the end of the Iron Fey series. Here we find Ethan frantically navigating the in Between on a quest to get Keirran back his soul and stop the impending war between the Courts of Nevernever and the Forgotten Queen.Blinded by what he thinks is right, Keirran is leading the Forgotten Army straight into battle against the courts, including his mother. He's brash, but driven. He has all of the elements of a leader but it's his direction that's a little skewed. Ethan knows his nephew and he refuses to believe that this is what has become of Keirran. It isn't until Keirran attempts to kill Ethan again that Ethan finally realizes that Keirran must be stopped. Unwilling to kill his own nephew, Ethan sets out on a quest to find the only thing that can return Keirran to his former self - an amulet containing the essence of his soul.I've loved Keirran since the first time he appeared in print. So I was right there along side Ethan the entire way as he fought to restore Keirrans soul. This doesn't mean that I didn't want to drop kick his fairy ass all the way through Nevernever. I could not believe how he was acting and it made it hard to love him. But I do love my damaged boys.What I love about reading work from Kagawa is how alive her writing is. I'm normally not a huge fan of books relating to the fey but this has hands down become one of my favorite series. And that's all due in part to this world and these characters that just demand attention. These magical places feel so real that I want to travel there myself. I want to see through the glamour of the fey and feel the sun in the Summer court and the snow in the Winter court. I want my own Razor sitting on my shoulder. Truthfully, I just want more of this world and am sad that it came to a close. However, if Kagawa ever decides that she wants to reopen this world, I will be there in a heartbeat!

Well I finally made time to finish up this series and I must say that ending is very bittersweet. The original Iron Fey books are some of my all-time favorites and while this continuation/spin off was enjoyable it never quite had the same spark for me that the original four had.It’s still weird for me reading about Ethan as an adult, but I've really come to love him over these last three books. He has grown quite a bit and I really love who he became. But the one who stole the show for me was Kenzie. I love that Kenzie is so strong in her own way. She isn’t strong in the “I can kick your butt” sense, but Ethan would not have survived without Kenzie. She is ridiculously smart and gets them out of most jams. And then there is Kierran. That dumb boy broke my damn heart. He is so good at his core AND HE DID ALL THE DUMB THINGS. I wanted to strangle him and then smack him upside the head and then hug him.Of course it was fun catching up with my favorites again and its cool seeing Meghan in all her queenly glory. Seeing Ash was wonderful cause I adore him and love him. And I loved seeing Puck because he cracks me up and he stole the scene whenever he showed up. Of course Julie Kagawa always delivers a great plot with tons of action and romance.As much fun as I’ve had going back to this world, there is a small part of me that wishes we never went back to this world. The thing with continuing a series is that is takes away the happy ending from your favorites. Even though Meghan and Ash aren’t the central characters this time around, the nonsense Kierran pulls puts them through hell. I dunno. I just liked imagining Ash and Meghan all happy in my head. I still enjoyed these books, but I wanted my Meghan and Ash left alone.All in all, The Iron Warrior was a good, albeit, bittersweet conclusion. It’s a fun read and I enjoyed visiting the Never Never again.

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• Sales Rank: #599939 in eBooks
• Published on: 2013-09-03
• Released on: 2013-09-03
• Format: Kindle eBook

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This book gives an introduction into using the Eclipse IDE for Java development. It assumes no previous knowledge of the Eclipse IDE and can be used by a new user to learn the Eclipse IDE. Instead of presenting all possible options, this book focuses on the important parts of the Eclipse IDE, e.g. how to navigate efficiently, which settings helps you to get more productive and the like. It also contains lots of tips which allow advanced Eclipse users to work more productive with the Eclipse IDE You learn how to create Java programs with Eclipse and how to run them within and outside of Eclipse. Debugging and unit testing are an important part in the daily work of a developer therefore these topics are also covered in detail. You find lots of examples and exercises to practice. The book also explains the usage of the Git version control system within Eclipse as Git is becoming more and more the dominate version control system.

• Sales Rank: #859248 in Books
• Published on: 2013-02-17
• Original language: English
• Dimensions: 9.69" h x .84" w x 7.44" l,
• Binding: Paperback
• 372 pages

Features

• Excellent book for mastering details of Eclipse.

About the Author
Lars Vogel is the founder and CEO of the vogella GmbH and works as an Eclipse, Git and Android consultant, trainer and book author. He is a regular speaker at international conferences, as for example EclipseCon, Devoxx, OOP, Droidcon and O'Reilly's Android Open and has presented at the Google Headquarters in Mountain View. With more than one million visitors per month his website vogella.com is one of the central sources for Eclipse and Android programming information. Lars is a nominated Java Champion since 2012 and a committer in the Eclipse 4 project. He also received in 2010 the Eclipse Top Contributor Award and in 2012 the Eclipse Top Newcomer Evangelist Award.

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Radiology is an essential tool in the diagnosis and treatment of dental problems. Dentists are often the first to encounter lesions of the face and jaws. This book is a practical guide to oral and maxillofacial radiology. Beginning with an introduction to dental radiography, the following sections examine radiation physics and biology, X-Rays and digital imaging and various imaging techniques. A comprehensive section describes the radiographic diagnosis of pathology affecting the jaws, including dental caries, cysts, tumours, temporomandibular disorders, and salivary gland disorders. The final section discusses the role of radiology in specialised dental fields such as implant radiology and forensic odontology. More than 800 high quality radiographic images and illustrations enhance this comprehensive text. Key points * Practical guide to oral and maxillofacial radiology * Covers various imaging techniques * Comprehensive section on radiographic diagnosis of pathology affecting jaws * Includes more than 800 high quality radiographic images

• Sales Rank: #4753898 in Books
• Published on: 2014-07
• Original language: English
• Number of items: 1
• Dimensions: 10.75" h x 8.50" w x 1.00" l, 3.54 pounds
• Binding: Paperback
• 642 pages

About the Author
Freny R Karjodkar MDS Professor and Head, Department of Oral Medicine and Radiology, Nair Hospital Dental College, Mumbai, Maharashtra, India

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Shoot ‘n’ loot your way through a brand new adventure on Pandora’s moon—this Borderlands: The Pre-Sequel Signature Series Strategy Guide covers all the lunar action!

• Complete walkthrough of the new adventure, featuring tactics for defeating the bosses.

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About the Game

This story unfolds between Borderlands and Borderlands 2, chronicling the rise to power of the series’ primary foe, Handsome Jack. All of the action takes place on one of Pandora’s moons. This new, gravity-challenged environment boasts a host of unique creatures, guns, and opportunities for loot!

• Sales Rank: #431454 in Books
• Brand: Brady Games
• Published on: 2014-10-14
• Original language: English
• Number of items: 1
• Dimensions: 10.87" h x .76" w x 8.84" l, 2.42 pounds
• Binding: Paperback
• 400 pages

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PDF Ebook Effective Advertising: Understanding When, How, and Why Advertising Works (Marketing for a New Century)By Gerard J. Tellis

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Effective Advertising: Understanding When, How, and Why Advertising Works (Marketing for a New Century)By Gerard J. Tellis

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Understanding Effective Advertising: How, When, and Why Advertising Works reviews and summarizes an extensive body of research on advertising effectiveness. In particular, it summarizes what we know today on when, how, and why advertising works. The primary focus of the book is on the instantaneous and carryover effects of advertising on consumer choice, sales, and market share. In addition, the book reviews research on the rich variety of ad appeals, and suggests which appeals work, and when, how, and why they work.

The first comprehensive book on advertising effectiveness, Understanding Effective Advertising reviews over 50 years of research in the fields of advertising, marketing, consumer behavior, and psychology. It covers all aspects of advertising and its effect on sales, including sales elasticity, carryover effects, content effects, and effects of frequency. Author Gerard J. Tellis distills three decades of academic and professional experience into one volume that successfully dismisses many popular myths about advertising.

• Sales Rank: #1283307 in Books
• Brand: Brand: SAGE Publications, Inc
• Published on: 2003-11-20
• Original language: English
• Number of items: 1
• Dimensions: 9.00" h x .45" w x 6.00" l, .65 pounds
• Binding: Paperback
• 216 pages

Features

• Used Book in Good Condition

Review

“Tellis has done a remarkable job. He has brought together an amazingly diverse literature. Unlike some other sources that claim to be able to measure the effects of advertising, Tellis's thoroughness and ability to understand and convey results of various experiments and statistical analyses helps the reader to separate the wheat from the chaff. Any student of advertising, whether new to the field or a seasoned veteran executive or researcher, should read this book.”

(Alan G. Sawyer)

"Tellis offers incredible insight into understanding when, how, and why advertising works - all in fewer that 200 pages! Drawing from an extensive review of the literature, Tellis synthesizes results into a highly readable set of conclusions, focusing on advertising's effects on behavior and sales / market share that result from initial and subsequent exposures." (Choice)

About the Author

Gerard J. Tellis Jerry & Nancy Neely Chair in American Enterprise. He has a Ph.D. in Business Administration from the University of Michigan (Ann Arbor). His bachelor's degree is in chemistry and his master's is in business administration. Previously he worked as a Sales Development Manager for Johnson & Johnson, where he was responsible for brand management, new product introduction and sales staff planning. He joined USC's Marketing Department in 1989 as an associate professor, and was promoted to professor in Spring 1993.

Professor Tellis is an expert in advertising & promotion, pricing and entry into new markets. He has published widely on these topics in many journals including the Journal of Marketing, Journal of Marketing Research, Journal of Advertising Research, Marketing Science and Sloan Management Review. His research on advertising has been noted in the professional and popular press, both nationally and internationally. He has won several awards for his research and teaching. In particular, he has recently won the Maynard Award for most significant contribution to Marketing thought in the Journal of Marketing, the Odell Award 1998 for best paper in the Journal of Marketing Research, and the Bass Award for best paper in Marketing Science. His recent book, Will and Vision: How Latecomers Grow to Dominate Markets, (co-authored with Peter Golder), was rated by Harvard Business Review as one of the best business books of 2001. He is on the editorial review board of the Journal of Marketing Research.

At USC, Professor Tellis teaches courses on Advertising & Promotion Strategy, Marketing Models and Philosophy of Marketing Science.

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Effective Advertising: Understanding When, How, and Why Advertising Works (Marketing for a New Century)By Gerard J. Tellis PDF

Effective Advertising: Understanding When, How, and Why Advertising Works (Marketing for a New Century)By Gerard J. Tellis PDF

Effective Advertising: Understanding When, How, and Why Advertising Works (Marketing for a New Century)By Gerard J. Tellis PDF

Effective Advertising: Understanding When, How, and Why Advertising Works (Marketing for a New Century)By Gerard J. Tellis PDF